Home Kit Launch 2025/26
A video showcasing the history behind the crest of AFC Fylde as part of our Home Kit Launch of the 2025/26 season.
AFC Fylde (July 2024-Present)
I joined National League side AFC Fylde in July 2024 as their Media Executive. My role entails overseeing all of the club's media output across all social media channels. I organise internal and external interviews which can range from club interview to international broadcasters. I then post across X, Facebook, Instagram, Tik Tok, Linked In and Youtube, targeting a growth in audience across all channels as well as creating video content throughout the week and on a matchday and working with my team of part time employees and students to produce matchday content.
My Work...
Building a New Website & App
As part of a new deal with Urban Zoo, I spent a number of weeks designing and building our new website and app.
Fan Engagement Video - Supporter's Guide
A short video which modernised supporter's information which explained everything involving a matchday at Mill Farm.
Commentary - AFC Fylde vs Gateshead
Whilst doing social media coverage, I commentated on my first ever game on National League TV as AFC Fylde beat Gateshead 3-0 at Mill Farm.
Sky Sports X AFC Fylde
As part of the announcement which saw Kevin Phillips announced as the new Head Coach, I facilitated an interview which saw international broadcasters film at Mill Farm.
Media Day 2025/26
A behind the scenes video capturing out three Media Days for our Men's, Women's and Academy sides.
BBC Sport X AFC Fylde
As we announced Kevin Phillips, BBC Sport used our imagery as part of an announcement article
Social Announcements
An example of a social media announcement where he exclusively announced that Kevin Phillips had been appointed as the new Fylde Head Coach - an announcement which hit just short of half a million engagements on X alone.
Announcement Interviews
Recorded and edited an interview with new Head Coach Craig Mahon ahead of the 2025/26 season including a new backdrop.
52-Page Matchday Programme
An example of a 52-page matchday programme for our first Home Matchday of the 2025/26 campaign.
Transfer Reveals
As part of the Summer Transfer Window, I attempted to draw up engagement through our transfer reveals using popular films to tease the player's name.
AFC Fylde Academy FA Youth Cup Run
A Video reflecting on Fylde's historic FA Youth Cup run.
Season Ticket Campaign 2025/26
A video with highlights and interview interlinked to promote our Season ticket campaign for the 2025/26 Season.
Post Match Interviews
An example of a post match interview after Fylde had won 3-0 at home to Gateshead
Match Report: AFC Fylde 3-0 Gateshead
Example of a match report, showing a variation of skills including videography, interviewing and writing skills.
Pre Match Hype Videos
A short form social media video showing where the team are preparing to play and get fans excited for the game.