Josh Knowles

Revealing a new signing has become a latest trend across football social media.

So when Accrington Stanley sealed the January loan signing of Manchester United youngster Radek Vtech, we decided to use a few trends to create a video in the hope it could capture the attention of a global audience.

Recreating a scene from the famous sports show 'Soccer Saturday', we used presenting icon Jeff Stelling to set up an up and coming influencer who would announce the club that Vtech was signing from.

The video reached over 1 million views on X (Twitter) alone as well as receiving interaction from the influencer 'Angry Ginge' who was used in the reveal video.

To help enhance the post-matchday experience for supporters, I created a behind-the-scenes video for every matchday which provides fans with exclusive footage of pre-match, post-match as well as an alternative angle to the broadcast highlights.

From the 2023-24 season, I introduced a new bi-monthly series called the 'Stanley Preview Show'. This was a half-an-hour episode taking supporters behind the scenes and offered an insight into events such as training and events in the community as well as having fun challenges and exclusive interviews.